Meet The Team

Bob Yayac

Bob Yayac brings more than 30 years of experience as an entrepreneur and business leader to his role as CEO at Kynectiv, Inc. He is responsible for the company’s strategic vision and oversees all efforts related to the organization’s growth and profitability. Yayac co-founded Kynectiv in 2010.

In addition to his role as CEO at Kynectiv, Yayac is a board member of the Business Leaders Network and a past board member of the Wharton Alumni Club of Philadelphia. He received his MBA from the Wharton School of the University of Pennsylvania and his BS from Randolph-Macon College.

James B. McGee, MD
Scientific Advisory Board Chairman and Co-Founder

JB McGee, MD leads the Scientific Advisory Board that provides guidance and direction to Kynectiv, Inc. with regard to simulation, virtual patients and eLearning for healthcare education. His Laboratory for Educational Technology at the University of Pittsburgh School of Medicine conceived, designed and developed the virtual patient simulation platform on which DecisionSim is based — vpSim™.

JB is the Assistant Dean for Medical Education Technology at the University of Pittsburgh School of Medicine, an Associate Professor of Medicine in the Division of Gastroenterology, Hepatology and Nutrition and a practicing gastroenterologist. In addition, JB is also the co-chair of the Virtual Patient Working Group at MedBiquitous (a medical education standards-developing organization).

René Smith

As Chief Operating Officer, René Smith is responsible for the strategy, execution and management of our company’s technology and operations with a keen focus on providing successful, data-driven outcomes for clients. René has spent more than 25 years in senior management positions at both large and small companies and brings a wealth of experience in guiding organizations through significant growth and change.

René graduated with a BS in Finance and Management Information Systems from Drexel University, an MBA from St. Joseph’s University, and an MS in Systems Engineering from University de Lausanne.

Kira King, PhD
Director, Instructional Design and Learning Solutions

As the Director of Instructional Design and Learning Solutions, Dr. Kira King works side-by-side with our clients to help them develop and deploy engaging and effective educational programs with DecisionSim. Kira specializes in story-based instructional design and has a passion for creating medical training and simulation.

Kira holds a PhD in Instructional Systems Technology from Indiana University and a Masters Degree in Computers and Education from Columbia University.

Lynn Barry
Director, Sales & Marketing

As the Director of Sales & Marketing, Lynn oversees the sales and marketing strategies and their tactical implementation. She works closely with our clients, prospects and partners to help ensure that the value of our products and platforms are being realized. Lynn brings to Kynectiv, Inc. her experience across the healthcare spectrum with large hospital systems, healthcare providers of all levels, professional societies and advocacy groups.

Lynn enjoyed a very successful career in the pharmaceutical industry and is a strategic business leader with a broad range of marketing and sales, compliance, medical education and promotional review experience in a variety of therapeutic categories including Oncology, CNS, Orthopedic Surgery and Pain. Lynn received her BA in Psychology from Boston College.

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